Navigation - A website must follow a logical, fluid progression from one page to the next. This progression allows the user to understand what information they have available to them, and where they can go to from their current location within the site.

Efficiency - People surfing the web are interested in finding the information. They demand that this information be rapidly available at any time of the day.

Compatibility - Digital Caffeine ensures cross-browser, cross-platform compatibility. Our web pages are designed with cutting edge features, but while maintaining backwards compatibility with older browsers. Where this is not possible, Digital Caffeine will create multiple versions of the page while transparently shifting users to versions that are compatible with their browser. (It's pretty cool!)

Optimization - This is an incredibly important element to good web design. All graphics, html source, and CGI's must be optimized for file size and speed of execution. Unfortunately, there is a balance between file size and file quality. Digital Caffeine draws this fine line between optimized images and poor quality images. We create high-quality graphics with the lowest possible file size. This allows faster downloads, and quicker page-views.